Tony Raimondo has the first ad of the political season (not counting the early Hal Daub ads ) on the airwaves.
First, take a look for yourself, then our critique:
OK, for this little bio piece, to “tell Raimondo’s story”, they used thirteen different speakers. 13!!!
Without watching it again, did any one stick out? Was any memorable? (Well, except for the guy from ZZ Top at the end..)
That’s the first problem.
The next point is that, if at the end instead of “Raimondo for Senate”, they said, “Behlen — Bringing you a better tomorrow, today”, or some other generic corporate tagline, would you have been surprised? Heck at the end, the warehouse full of employees are standing behind a Behlen sign! What, the campaign hasn’t printed a “Tony for Senate” parade banner yet?
And then there’s the fact that it’s not until second 28 of the 30 second ad that you really see who this ad is about. There are a couple distant shots of him, and then he’s sort of one in the giant group of clappers. When Tony finally appears, I’m wondering if that’s really him, or if I was supposed to vote for ZZ.
Finally, the thing that gets us isn’t the clichéd “change Washington” or Tony’s goofy “air punch”. It’s the fact that it’s a room full of his employees talking about him. We’re not saying they were coerced, or that their jobs were on the line, or that there was a break-room full of free bagels waiting for them. We’re just looking for more than the Behlen homers to give a boost. How about some other business people. Or Mayors, or elected people. Trade reps. Someone — anyone — else.
That’s our take. Now here’s a challenge Leavenworth Street reviewers. Give your comments about the ad itself. We’re sure that maybe Tony has great experience or issues, or whatever. But if he doesn’t convey them, no one will pull the lever for him. So, what did you think of the ad?