Scott Kleeb is closing out the primary season with a new ad entitled, “Time”. Take a gander:
Wow. Information overload! Quick, what’s the theme here? Yeah, we don’t know either.
In thirty seconds we see Scott in five different outfits, pushing (at least) six different ideas, with a two different narrators, and twelve — count ’em — twelve different screen “subtitles”.
For instance, you’re supposed to
- read, “The Kleeb Plan – Affordable Health Care”, “The Kleeb Plan – New Jobs from Renewable Energy”,
- while the narrator is (presumably) telling you the same thing,
- and you are also supposed to take in the visuals as well —
- all in four seconds.
OK, you think you can do that?
Well how about learning that:
1) The Nebraska Primary is May 13th (just in case you weren’t sure what state you’re in)
2) There’s some sort of “Kleeb for Senate” brand.
3) That’s “Nebraska’s Brand for Change”
4) It, or he, has been “Endorsed by the Lincoln Journal Star”
5) And it was all “Paid for by Nebraskans for Kleeb; Approved by Scott Kleeb”
6) All while learning that he’s Scott Kleeb and approves that message
7) And what’s with that giant Stetson…
…ALL IN TWO SECONDS!
Not to go all Simon Cowell on you, but this ad is a mess.
There is no defining theme. The message is muddled. The images are all over the place. And frankly, when Kleeb is talking at the camera, we find ourselves counting how many different versions of “beige” there are in the picture.
Kleeb better hope that the voters in this short primary season don’t judge him by his TV ads.
If they do, Tony Raimondo has more than a fighting chance.