News out of the Jim Esch camp is that the Democratic Congressional Campaign Committee (DCCC) has added the Terry-Esch race to its “Red to Blue” program. The Dem plan targets certain Congressional races for particular cash influx and/or attention.
Esch has emailed his supporters that the DCCC will provide “access to financial, communications, and strategic support from the national party.” Does this mean the DCCC will be providing independent TV ads on this race, as they do on other major races in the country? It is possible, but at this point we still think unlikely.
Esch will probably get a link on the DCCC’s web page for fundraising and may get his name in mass appeals to the George Soros types.
Could it then mean more cash for Esch? Possibly. If so, he could go beyond bus benches and ValPak inserts and get cash needed to go on TV (assuming he doesn’t blow the money on bottled water — no small assumption).
What is significant is that the Esch campaign needs all the help it can get right now. Esch has had no organized media plan and his free-media has been abysmal as well. In any case, he should receive assistance from the DCCC with his media message, oppo research and possible hands-on consulting from them. Assuming they do all that, can his campaign be righted in just fifty-some days?
Well, as Lee Terry himself noted, “If Esch wins, it would be because of Obama.”
[A side note from Leavenworth Street to Lee Terry: Lee, when Joe Jordan sucks you into questions like this, don’t take the bait and play Pundit. Your job isn’t to handicap your own race. Your response should be something on the order of, “We’ll let the voters decide if my experience and record of achievement in Congress, fighting for the 2nd District and our country merits their support.” Or some such. You should never, EVER prognosticate about your opponent winning. End side note.]
It seems clear to us that the DCCC’s decision (for what it’s worth) is based on the Obama campaign’s decision to work hard for the 2nd District’s one Electoral Vote. They likely figure that if Obama is pouring resources in the Omaha market (fifteen paid staffers???) then they may as well double down on Esch. And no doubt the Obama camp doesn’t mind the Democrat Congressional candidate doing well. They hope the rising tide floats all their boats.
[On another side note, if the forthcoming Rasmussen poll shows Scott Kleeb still way behind Mike Johanns, disgruntled Kleeb supporters will be looking for someone else to put their efforts behind. They could provide renewed support for Obama or possibly Esch.]
Of course the flip side of this is the current nature of the Presidential campaign. The Midwest is always on the end of any waves coming in from the coasts (to stretch the water analogy). At this point, the tide is going out for Obama and heading in for McPalin. Would a trip to Omaha seal the 2nd District vote for the GOP? Maybe.
In any case, look for a renewed message coming from Camp Esch (and probably no more press avails from his Dad). But as we asked above, can Esch turn things around in a month and a half?
We are watching…