We’re informed that for this ad, Esch bought $34,000 on broadcast and $6,000 on cable, for a total ad buy of $40,000 for the week.
It’s also worth pointing out that for Esch’s first ad of the season, he ignored doing an intro ad — who is Jim Esch, what is his experience, where is he from, etc.
Hmm, we wonder why Esch would skip an ad about his experience…
A few other things that caught our eyes:
First, the “experts” that Esch rolls out. Namely, these people:
Admittedly, at least the first two may be employed, so they’ve got that going for them. (Sort of reminds us of The Onion‘s American Voices…)
Now you can take the word of these three about what Lee Terry has done on energy issues, or you could take the word of this crotchety old dude:
He commends Lee Terry for addressing the energy crisis.
And who is he?
Just the DEMOCRAT Chairman of the House Energy Committee…
And then, what the heck is with Democrats and inflating actual gas prices???
Take another look at the gas prices in Jim Esch’s ad:
Furthermore, gas prices were never that high in Omaha. Take a look at the historic prices, with the highs coming this past July, according to GasBuddy.com.
Of course this goes along with alleged gas prices in Scott Kleeb’s ads, which are alternatively:
$4.29, $4.99, $6.63, and (the big one) $8.78 per gallon!
Then there’s The Reader, which, after some time working PhotoShop, suggests that the actual price of gas is $6.52 / gal.
Finally for Jim’s ad, let’s take a look at all of those stock quotes that go rolling by.
Um, except that those stock names are about as real as the gas prices.
Oh well. No sense using actual companies and prices when you can have pretend ones!
Well, at least The Reader has seen the light. In the correction section, you can note where they admit the mistakes from their front page story on Lee Terry:
In that one they’ll note that Lee Terry is a Representative, and not a “Senator“…