After months of negative attacks by Jim Suttle, Hal Daub is finally striking back with an issue ad aimed straight at Suttle.
See it here:
Now the naysayers in the crowd may say, “What negative attacks by Suttle?”
How about on numerous occasions calling Hal Daub a “Bully”? Not pointing to specific issues in Daub’s tenure as Mayor or on MECA or even back in his Congressional career. Just simply name calling. (Even if Suttle doesn’t understand the words he is using at the time…)
Well, here Daub comes back at Suttle — but not with name calling — with not-so-subtle facts (har har har).
We like the spot itself. Very basic, with three main points.
We don’t know Jim Suttle. (Whose name ID was in the cellar around January.)
Suttle voted against additional police. (A point Suttle seems to be proud of — he mocked Daub’s suggestion of hiring an additional 100 cops).
Suttle propsed various taxes, and voted to raise property taxes.
Note that Daub is going after the “Change” theme as well. It’s a term we heard ad nauseam over the last year, except that now the word has come to mean, “Wait, you’re changing what? By HOW much? Uh, I didn’t sign off on that.”
We already know what themes Suttle has been testing on his polling calls. It will be interesting to see what he uses in the media.
When he stops calling Daub names, anyway.